.embed-container {position: relative; padding-bottom: 100%; height: 0; overflow: hidden;} .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }

Whatever money Skittles is paying Marshawn Lynch has clearly been worth it for all the free publicity that the fruit-flavored pellets have gotten as a result.

Right at the start of the game, the camera “caught” Marshawn Lynch eating some of his favorite candy on the sidelines. Other companies have to pay millions of dollars for a thirty second ad during the Super Bowl. Skittles just has to give Marshawn Lynch a small container of their product to achieve the same result.

Well played, candy brand.