There’s no “I” in “Team”, and thanks to Steve Ballmer, there will be no “i” in the Clippers’ organization under his new regime (knowing how competitive Ballmer is, he’d probably even change the Clippers’ name in order to eliminate the letter “i” entirely). In a piece published by Reuters late Wednesday, the former Microsoft CEO revealed that he’d like to move everyone in the organization to Windows products:
“Most of the Clippers on are Windows, some of the players and coaches are not,” Ballmer said.
“And Doc kind of knows that’s a project. It’s one of the first things he said to me: ‘We are probably going to get rid of these iPads, aren’t we?’ And I said, ‘Yeah, we probably are.’ But I promised we would do it during the off season.”
Ballmer, who the article points out is the most ardent of brand loyalists, also talked about how his new endeavor isn’t just competing with the team across the hall, but with the other 29 teams in the league for the ultimate fan experience:
“Engaged fans actually help the team, team gets better, fan experience gets better, fans get more enthusiastic,” he said. “It’s like voom, a perpetual motion machine.”
Ballmer promises that whether the fan comes to the arena, or cheers from the couch, or follows on a smartphone or tablet “you are going to have the best experience and that is not just the best in L.A.”