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Chris Bosh was on The Ellen DeGeneres Show on Tuesday to promote his new tie brand (and yes, it’s really called this) Mr. Nice Tie. Bosh and Ellen DeGeneres found a neat way to make the whole “let guest star promote their brand” segment less stilted by having Chris be the guest DJ for the show.

The camera needed some adjusting because Chris Bosh is tall but once things got settled, Bosh got to show off a couple of ties for his, to quote Ellen, “ridiculous tie business.” To be honest, they actually look quite nice.

[For the Win]