Job searching is widely regarded as an excruciating, tedious and overwhelmingly frustrating process that typically yields very few results, if any.

Recent college graduate Alfred Anjani of London was among this group tirelessly searching for a job. Following hundreds of applications and no luck, the 22-year-old with a marketing degree elected for a different approach. Anjani tossed on his best suit, created a basic advertisement sign of his credentials and proceeded to stand in Waterloo Station, a station that sees nearly 100 million people enter and exit per year.

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Ajani spoke with the Daily Mail regarding the decision to advertise himself:

I realized that there are thousands of students out there using the same old methods of applying for jobs online and through recruitment agencies and so I thought I’d try something different. At first people just looked at me but after about 10 minutes people started stopping and talking. They said they’d never seen anything like it before and were really impressed.

Desperate? Maybe. Effective? Very:

One woman worked in advertising and took a CV and another guy ran back from his train and said he’d walked past but had started thinking and might have something for me. I’ve already had some phone calls and have got an interview booked for later today. The support was great, one man even bought me a cup of tea and told me “good luck”.

Ajani’s story quickly spread around the area and he received serious support via social media, including the following on Twitter:

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[Daily Mail]