The Manziel-ification of the Cleveland Browns is in full swing.

According to the Browns vice president of fan experience and marketing, the team will have a live bullmastiff lead its team onto the field for each home game. The mascot is an attempt to tie the team to its faithful “Dawg Pound”. The bullmastiff is considered to be one of the most majestic and large dogs in the entire world.

A bullmastiff.

As for the mascot’s name?



There are no photos of Swagger quite yet but it’s an interesting name for a dog representing a team known for being more of a Factory of Sadness than a Factory of Swag.

(Over two years old but still mostly relevant)

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[For the Win!]