In a classic move by a large company with a great deal of money to spend (Gatorade), a famous artist has been enlisted to create an original track for a marketing campaign. The one in question today would be that of Wale creating an original theme song for the upcoming documentary about Robert Griffin III, which is aptly entitled “RGIII: The Will to Win.” ESPN released a 60-second teaser and it features at least a portion of the track by Wale and here it is for your listening pleasure. If you can think of a time that an artist created an original hip hop track for a movie, video game or trailer and it was actually good I’d love to hear about it.

Lyrics courtesy of DC Sports Blog:

Keep fighting till you overcome
In the jungle beat the drums
Ooooooo ooooooo
Victory I must get
Tell me can you feel my pain?
Noooo oooooo

Verse 1:
Uh uh, yea I’m a gladiator I’m a fighting champion a warrior
I’m a family man I gotta pay my dues but can’t afford to run
Hold my head up high and never let up nah maybe it’s foolish pride
And if I gotta lose then make me fall down four times, I get up five
I’m committed to this, I’m addicted to winnin but ain’t livin for that
Tryin to get em to see I don’t do it for me as long as I’m givin civilians a hundred million percent
This is hard work, this is our turf, I’m a carry the city till my arms hurt
I’m a move make and never lose faith I know the easy plays do the hard work

No pain no gain
No strife no stripes
No blood no bash
For the burgundy & gold never hold nothin’ back
No pain no gain
No strife no stripes
No blood no bash
For the burgundy and gold we gone always fight…

Verse 2:
Look we came to work, we came to win, they came to watch so let the pregame begin
The defense will be sick, when we get up in
The trenches, relentless till we put up six
Where your focus at?
Where your soldiers at?
You never got to ask
It ain’t no holdin back until we on the map
No pain no gain
Though it hurt I won’t quit yea
And if I’m on one leg I’m a still be here all year won’t sit
Stand tall for the whole team
Work hard when its dark keep focused
See the odds keep dodgin them all if you fall go harder
Cuz you here for a purpose

[DC Sports Blog]