The head coach of the Louisville men’s basketball team, Rick Pitino, is now the face of 12,600 Maker’s Mark bottles which will benefit The University’s Academic Center of Excellence. The bottle is the second of a three-year commitment by Maker’s Mark, which has pledged over $500,000 in support of UofL’s Academic Center of Excellence. The first bottle released last year featured Charlie Strong and sold 8,400 in a very short period of time. All in all, not a bad year at all for the newly tattoo sporting Championship coach.

Rick Pitino