It seems like this stunt could have backfired if one of the “prankees” would have had a heart attack or something similar, but as it is this is just brilliant. In order to promote their new high-res monitors LG put together a great viral video of them scaring the hell out of people in elevators. How did they do it? They used their high-res monitors to act as a floor of the elevator and had each turned on to show the floor falling out panel by panel as unsuspecting elevator riders stepped on the lift.

via LG