The High Court of Australia has upheld a new government law on mandatory packaging for cigarettes that removes brand images and logos from all cigarette packages. Imagine walking into a gas station and picking up a pack of Marlboro Lights and you are faced with the below picture.

According to the BBC:

The law requires cigarettes to be sold in olive green packets, with graphic images warning of the consequences of smoking. Leading global tobacco manufacturers, including British American Tobacco and Philip Morris, had challenged the law. The new packaging rules are scheduled to be implemented from 1 December 2012.

H/T The Daily What