The Buffalo Bills looked really impressive in their season opener against the Indianapolis Colts behind a solid start from Tyrod Taylor and a great defensive performance against Andrew Luck.

Naturally, Bills fans were pretty happy with the victory, especially given the fact that the team they beat went all the way to the AFC Championship last season. However, it seems that at least one Bills fan was over the moon with optimism about Buffalo’s start to the season.

ESPN Bills reporter Mike Rodak spotted the above billboard in the Buffalo area on Monday. Yes, that is an entire billboard celebrating Buffalo’s current unbeaten record.

As great as this stunt is, it’s sort of marred by the hashtag. The 13th Man? That’s stretching things a bit thin. However, the hashtag does seem to be connected to a Twitter account that was started just a few days ago.

This has all the makings of a viral stunt.

[ESPN]