The Cleveland Browns had to have known this reaction was coming. The franchise that has been the laughingstock of the league since their 1999 return ended weeks of intense speculation by unveiling a new logo. Correction: The Browns unveiled a slightly new color that is in no way better, worse or otherwise different than their previous scheme.

As a result, Cleveland is being subjected to an unprecedented level of hilarity that only the Browns, or Raiders, could achieve. Check out some of the best reactions to the new design: