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James Harden and Foot Locker have been teaming up for some really great commercials centered around the ideas of short memories and fresh starts.

So, Harden took some time during a recent trip to New York City to swing by a Foot Locker and surprise some shoppers to ask them why they needed a fresh start and to get them some new gear. Stories range from “starring in a male beauty pageant” to getting dunked on (once, he swears!).

Now, time to loiter outside a random Foot Locker and wait for James Harden to swing by.

[Sole Collector]