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NFL Now is basically the NFL’s way of making sure that, wherever you go, NFL news, highlights and even original content won’t be far away.

If you never want to be without NFL content, NFL Now has you covered.

NFL Now is a video service which will hold the largest collection of NFL clips in the world. The service won’t just be a collection of highlights either. The NFL has big plans for NFL Now, including original content, game day highlights, live events, press conferences and a video stream which will be tailored to a person’s favorite team, players or even their fantasy league roster over time.

NFL Now Plus subscribers (it’ll cost $1.99 a month) get even more instant access to everything NFL-related. Instant highlights of game day action are Plus’s big draw but subscribers will also get access to NFL Films content including documentaries.

In addition to being available on smartphones, tablets, PCs, XBox and Roku, the NFL has announced that NFL Now is now available on Apple TV.

In other words, the NFL is taking over the world and NFL Now is just making that transition as seamless as possible. Bow down before your football overlords.

[NFL]