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Perhaps because the “KD is not Nice” ad campaign was blown to pieces with Kevin Durant’s MVP speech (where KD was very, very nice), Nike is launching a new ad campaign to convince people that Kevin Durant is a badass.

Erhm, I mean “The Baddest.”

Set to air during the NBA Draft, this ad features guest appearances from a whole slew of people, including George Gervin, Chris Mullin and civil rights activist/comedian Dick Gregory.

If this one doesn’t catch on, maybe Nike could start a new ad campaign around “KD is a very nice person and very nice ballplayer.”

[Sole Collector]