If you are looking to geek out on either the advertising business or sports, this has got you covered. The good folks at Wieden and Kennedy have unearthed some of Nike’s first ever nationally broadcast commercials which they worked on, and they are pretty awesome.
According to Wieden & Kennedy’s official blog:
For all you ad geeks out there, we’re pretty damn pumped to share something very special with you. We’ve uncovered the first-ever ads made by Messrs. Wieden and Kennedy, Nike’s first-ever nationally broadcast work. Until today, two of these were considered lost and never vaulted. Our digital librarian Phoebe Owens has spent the entire time she’s been with W+K searching for them, alongside Nike historian Scott Reames, with the help of David Kennedy. Today, some old, poorly-labeled tapes proved to have what we’ve been searching for.
These aired during the NYC marathon. They were shot and cut within a couple of weeks, with a skeleton crew. They were a tiny team and they made it happen, and the rest is history.
And there is your history lesson for the day.