I am having a very hard time figuring out what is happening here, but I am certain that I love every second of it. The creative folks working for Anheuser-Busch InBev have released a series of very short and odd teasers which seem to be leading up to the official Bud Light Super Bowl commercial. Arnold Schwarzenegger, not surprisingly, ties the whole room together in the series.
The ads appear to be the results of a massive stunt organized by the brand and agency BBDO, which used 412 actors and a lot of hidden cameras to create an unforgettable night for one unsuspecting beer drinker. Schwarzenegger, Don Cheadle and innovative musician Reggie Watts all make appearances in the evening’s events, as does an as-yet-unnamed female celebrity. Oh, and a llama.