Before go further, we must explain two things to any of our readers who have been living under a rock for the last month-to-five years. First off, the Milwaukee Bucks have one of the best marketing departments in the NBA, dating back to their “Fear The Deer” campaign, up until, most recently, hounding Bill Simmons over their placement in Grantland’s NBA season preview series.
Meanwhile, a silly little meme — #StarbucksDrakeHands — popped up earlier in October, which you can read about here.
Because the Bucks’ promotions department has their finger on the pulse, their latest marketing video features players doing their own version of the meme.[YouTube] discussion by Sidelines