Halloween is just around the corner and the most chilling horror movie of the season may end up being a Chipotle advertisement. Calling it an advertisement seems unfair since it is clear a ton of artists put a lot of work into making it, and their message gets across loud and clear.

The ad features Fiona Apple covering “Pure Imagination” fromĀ Willy Wonka and the Chocolate Factory and some dystopian animation from the geniuses at MOONBOT Studios.

The ad is really just a stirring short film slamming factory farming and trying to establish Chipotle as the class of fast food. It certainly gets a point across and is incredibly chilling, especially by commercial standards, so I guess props are in order for everyone involved.

Chipotle doesn’t run TV ads, so the company hopes that this 3+ minute commercial is going to make the rounds around the Internet. Whether or not this commercial makes a difference in the war against unethical food cultivation remains to be seen, but what is obvious is that Chipotle is ready to take a stand and piss people off.

 

[The Week]