This is some of the best brand marketing I have seen in quite a while. Check out how the creative folks working for Corona have turned a Corona billboard in downtown Manhattan into a perfectly aligned marketing ploy with the moon. A ton of measurements and calculations went into making sure the billboard was perfectly angled so at a certain point the moon landed perfectly into a lime slice shape. It will happen again on June 14 and 15. Brilliant.

[Erin Pecher]