Everything about this commercial is fantastic. From then Houston Oilers’ running back Earl Campbell’s hair, to his voice, to him reppin’ a smokeless tobacco while playing for the NFL. Commercials just don’t exist in this pure of a form anymore, sadly. Also, there was zero need to put ‘Skoal Brotha’ even in the dialogue, but someone at the agency probably had a few too many and was like ‘screw it, let’s do it anyway.’ 5 stars!