Kevin Durant has been one of the most generous folks, at least in the sports world, to help out with disaster relief for the victims of the Oklahoma tornado. Durant first donated one million dollars, then visited the victims, and lastly he nudged Nike to match his efforts and they did. Pretty amazing show of support from both parties.
According to the Nike website:
Nike stands with Kevin Durant to support the victims of the Oklahoma tornadoes. $1M worth of Nike products will be donated to those affected by the storms, and the profits from Oklahoma City KD V Elites sold on Nike.com between May 23 and June 15 will go towards Oklahoma Relief efforts.