Kanye West is back at it and his latest marketing stunt is one which we really respect. Yeezy has had his new song which he released tonight projected onto 66 different buildings across the world. You can view a clip above.
According to Pitchfork:
Tonight, Kanye West has proven himself an innovator in the art of the album launch. He unveiled a new song and video via projections on buildings across the world. Above is what was projected at the corner of Bedford and N. 7 in Williamsburg, Brooklyn. According to Rap-Up, the song premiered is called “New Slaves.”
Kanye’s website has posted a map of the world, indicating where actions will take place throughout the night in cities throughout the world. Sixty-six projections are involved in the launch.