In the international battle to win the war of smartphones, ingenuity and new ideas can give a company a leg up on the competition. Amazon is hoping their creativity can catapult them into the forefront of the fierce smartphone market. The Wall Street Journal reported on Thursday that the electronic commerce giant is “developing a wide-ranging line-up of gadgets,” including two smartphones and an audio-only streaming device, perhaps that would utilize music on Amazon Cloud and/or an online subscription radio. One of the smartphones will be a 3D-capable device which will not require any special glasses and may even allow users to navigate simply by moving their eyes.

WSJ elaborates on how the 3-D images would appear:

Using retina-tracking technology, images on the smartphone would seem to float above the screen like a hologram and appear three-dimensional at all angles, they [the sources] said.

So it seems that we are getting very close to holographic images that Star Wars predicted nearly 40 years ago without having to have a bulky droid at your side. Amazon has been rumored to be developing a smartphone for over a year and the company hopes to build upon their successful Kindle e-readers.