St. Louis-based Anheuser-Busch has been developing this new type of can since 2010 and it is finally set to hit stores on May 6th. The new can is said to be targeting people who have just turned 21 and have never indulged in a Budweiser before. The new Bud’s Budweisers have upside and downside. The downside is that they only hold 11.3 ounces of beer, but the upside is that means 8.5 fewer calories than a 12-ounce can of Budweiser and THEY COME IN 8-PACKS! However, if you are drinking Bud in the first place, you probably aren’t calorie counting.

According to STL Today:

“We know there are a large number of consumers out there looking for new things, the trend-seekers,” Anheuser-Busch’s vice president of innovation Pat McGauley told the Post-Dispatch. “We expect both our core beer drinkers and new customers to try it.”

The bowtie symbol was first used by A-B in a national advertising campaign in 1956. According to company lore, the two triangles that make up the bowtie were added to emphasize the full Budweiser name instead of the “Bud” nickname, which was becoming popular at bars.

A-B is dialing up the marketing surrounding the new bowtie can, with new print, digital and TV ad spots, in addition to point-of-sale materials.

You have to give the folks at

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