It looks like the ASP is making a run at expanding, and they seem to be going about it in the right way. As a surfer myself, it baffles me how the sport has not grown faster or reached a wider audience. The below hire shows that the ASP knows they have a great product, and now it is time to market it a bit bigger and better.
According to a press release circulated today, the Association of Surfing Professionals announced that Michael Lynch is joining the global sports league as the new chief marketing and revenue officer. Having spent nearly 17 years with Visa leading the company’s global sponsorship marketing strategy and execution including activations with the Olympic and Paralympic Games, FIFA World Cup, NFL and other properties, Lynch joins the new ASP CEO Paul Speaker who was appointed earlier this year. You may find the full announcement below and here.
In his new role, Lynch will be responsible for helping the organization optimize its growth potential worldwide and specifically manage all ASP marketing, communications and sponsorship activities for professional surfing’s governing body. As 2013 is a transitional year, Lynch and other ASP executives will use this season to focus on data-gathering, analysis and preparation as they build toward the 2014 ASP World Championship Tour launch.