Candy company UNREAL and Tom Brady have teamed up for some new ads starring the Easter Bunny.

In this year’s UNREAL ads, Brady along with other celebs are shown with the Easter Bunny who is heading off on his “apology tour”, sending his sincerest apologies across the nation for filling kids baskets with junk food filled with artificial ingredients.

The first ad shows Brady trying to cheer the Easter Bunny up by inviting him to play some football, and in the second ad Brady hits the Bunny in the head with the football while they’re playing catch.

The third ad is the the funniest of the three. Brady tries to explain to the Bunny what to do after you score a touchdown–hilarity ensues.