Culture, NBA, Sports

Chris Paul Launching Men’s Fragrance Called “Untouchable”

It appears that Chris Paul is getting in the men’s fragrance game, and we will all be able to smell like him this Father’s Day.” The fragrance will be called “Untouchable” and will launch on Father’s Day 2013. The campaign will feature Chris Paul and his son, Christopher Emmanuel II, in the print campaign supporting the product. CP3 is following in the path of Michael Jordan who did quite well back in the day with his cologne venture.

According to a press release put out by Avon:

Los Angeles Clippers basketball star Chris Paul will be joining the company’s team as the face of a new men’s fragrance, Untouchable. A legend in the making, Paul –husband, proud father of two and founder of the CP3 Foundation – represents the future of basketball and the power of the will to win. The new scent will capture the thrill of hitting the court when the crowd is going wild, sinking the game-winning shot and bringing home victory.

“The drive to win is what gets me out of bed every morning,” explains Paul. “This new scent with Avon will capture the competitive attitude that motivates me to play my best on and off the court.”