What The Hell Is Brad Pitt Doing In This CHANEL N°5 Commercial?

I am a fan of Brad Pitt. I am not a big fan of this commercial. I have heard of CHANEL N°5 (my grandma had it) and I assume it smells wonderful, but I am nonetheless confused by this commercial. This is one of the weirdest spots in a while, no? I don’t get it, I expect some sort of white baby tiger to start juggling fire knives or something. Instead we get Brad Pitt talking weirdness.