Taylor Cox who plays for the New Jersey Junior Titans of the Atlantic Junior Hockey League, had one of the worst celebration fails we have ever seen. In a game this past weekend against the New Jersey Rockets Taylor scored a goal and attempted to give himself some love by chest bumping the glass. Unfortunately for Taylor, the glass was not feeling so kind, and instead shattered as soon as Taylor hit it, sending Taylor crashing outside the rink.

The video immediately went viral and Taylor seems quite proud of it.

H/T Puck Daddy