Our friends over at BreakThru TV sat down with Duncan Bird, the head of the creative agency Cloudbreak Group, who helped develop the new New York Yankees fragrance.
It’s quite the task to develop a new product with an organization such as the Yankees. This is some real-life Mad Men type stuff, as well.
Prepare to shell out some change to smell like a Bronx Bomber, though.
If I could develop a fragrance for my favorite team, the Minnesota Timberwolves, it would smell like Maple Syrup, campfire, and freshly laundered flannel.
Would you buy a fragrance from your favorite team?
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Image via: www.nyyankeesfragrance.