Pepsi MAX teamed up with the Cavs young star, Kyrie Irving, to shoot a great viral piece. ‘Pepsi MAX went to a pick-up game in Bloomfield, NJ pretending to shoot a documentary on a basketball player named “Kevin.” When his Uncle Drew came into the game, some magical things happened.’ It is hard to believe that everyone didn’t know this was a rouse, but it is pretty incredible nonetheless. The crossover at 2 minutes and 25 seconds into the video is gold.

H/T The Score