NIKE continues their “Baskeball Never Stops” campaign, this time featuring LeBron James.  They describe it as:

For those who love the game like LeBron, Basketball Never Stops. Because players know hardwork and dedication are what the game’s built on no matter the time, day or night.

We are pleading the 5th.  You can watch the first spot HERE.

 [youtube width=”640″ height=”390″]http://www.youtube.com/watch?v=SPBkaCNw7XM[/youtube]