The previous tenant in my apartment subscribed to the Trader Joe’s Flyer, so once a month I get the thing in my mailbox. And every time it makes me laugh. I just don’t get it. It’s like a Dickens novel or something. Get over yourself Trader Joe’s. Who do you think you are? I’ve got news for you, you’re a grocery store. Your flyer should have 2 things: pictures and prices, and that’s it. It shouldn’t take more than a minute to read the whole thing, and that’s probably even too long. People barely read the New York Times anymore, why does Trader Joe’s think anybody wants to read 3 paragraphs of news print about their barrel aged gold balsamic vinegar?
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