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Fabio Is The New Old Spice Guy… Brilliant

Old Spice was in desperate need after a brilliant ad campaign designed by Weiden and Kennedy had seemingly run its course.  Today Old Spice unveiled a new twist on their previous campaign, and it is brilliant.  Fabio is BACK!

[youtube width=”640″ height=”390″]http://www.youtube.com/watch?v=g2_rTi80kFs[/youtube]