Apple upgraded its retail stores to version 2.0 today in a celebration marking the 10th year anniversary of opening its first retail location. Apple Stores around the world swapped their traditional paper signage that was placed next to their products with interactive iPad displays. These displays allow shoppers to view product information, compare products and features, and let you call an Apple Store employee over to assist you. This is an incremental update if you ask me.

[via: TUAW]