“First Hand” is the 2011 Playoffs and The Finals creative campaign. It is designed to showcase the contagious excitement, intensity, and energy of the world’s most dynamic game. Elevating the Finals as the pinnacle of achievement in theworld of basketball, the campaign will shift gears for “The Finals,” where the basketballs from legendary plays will interview two of the greatest players to ever have played the game. The Finals TV spots will focus on the theme of heritage as shown through the point-of-view of past champions. The ads will run from April 12th-June 15, and will air on ABC, ESPN, TNT, and NBA TV.
via Slam Online