Jockey released their first ad featuring Tim Tebow today. This will be the first of many featuring Tebow who inked a multi-year deal to be the face of Jockey. To be completely honest, before I saw this ad I wasn’t sure if I could dislike Tim Tebow more than I already do. I was wrong.
Jockey CMO Dustin Cohn said in a statement regarding the campaign:
“The commercial is part of a larger integrated campaign to support Jockey staycool, and reinforce our commitment to offering cutting-edge products to our customers.”