2K Sports Bringing Sexy Back via Serena Williams?

Serena WIlliams
2K Sports’ new tennis game “Top Spin 4” is being heavily promoted by Serena Williams and her “assets.” It is about time someone parodied the grunting that goes on in women’s tennis. Favorite part for me was the first comment on the YouTube video: “I just gave myself tennis elbow watching this video.”

Official word from 2K is that this is not a part of their official campaign:

As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title’s final marketing campaign and its distribution was unauthorized.

Own it 2K, own it.

H/T Deadspin