At least that’s what Comedy Central and Megan Abrigo are saying. The LA Times is reporting that Comedy Central’s Tosh.O attracts more viewers than “The Colbert Report” and “The Daily Show with Jon Stewart.” In its third season and with over 4 million viewers an episode, 4 million Facebook fans, and 3.2 million monthly visitors to the Tosh.O website, the video-ripping show’s popularity is growing.
Even though the show dominates in the 18-34 age demographic, they struggle to charge the same premium advertising rates of networks such as NBC targeting a similar group of viewers. According to the LA Times, this may be due to the show’s use of “bathroom humor” and lack of “prestige.” But who really cares? At $400,000 an episode, it’s roughly a fifth to produce compared to a network sitcom.