EA SPORTS’ creative folks hit the nail on the head with their latest NCAA Football 12 cover athlete campaign. Fans are now given the chance to vote for Alabama’s Mark Ingram, Auburn’s Nick Fairley, Washington’s Jake Locker or Oklahoma’s DeMarco Murray to see who will win the coveted cover spot. That is all good, but the winning aspect of the campaign was revealed this weekend featuring “attack ads” on the finalists which were user generated. Check out the 2 videos below for some clever marketing. You can go HERE to cast your vote for the NCAA Football 12 cover athlete.
NCAA Football 12 Cover Athlete Attack Ad: Jake Locker
NCAA Football 12 Cover Athlete Attack Ad: Nick Fairley