There’s nothing like the run up to an Olympic games to bring out the creative side of athletes in smaller sports looking to raise the money to support their Olympic dream.  The latest to find a way to generate some pub and some dollars are a dozen women from UK water sports looking to make their way to the London 2012 Olympic games.  The UK National Lottery convinced the ladies that showing off what goes under their bathing suites would be just the thing to get them the support they need:

British_Olympic_Female_Swimmers_cosbysweaters

The photo shoot was actually done in twelve separate sessions with the girls then comped into one giant naked athlete pool party.   Not sure how this is raising money but I like the way they think.

If you see someone you specifically want to root for in 2012 you can get the who’s who right here.

Photo by Andy Hooper, Daily Mail