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When does a sign say too much?

I was at McDonald’s for lunch on Saturday and I noticed this sign hanging behind the counter:

Seems like overkill

Apparently, you can only have one coffee refill during breakfast hours.  Okay, fair enough.  Once breakfast hours are over the number of allowed refills changes to…one.  Wouldn’t a sign that says “limit one coffee refill” have sufficed?  Did the unchanging number have to be split into McDonaldland time zones?