An ad for Motorola’s new tablet, Xoom, aired during the Super Bowl and takes shots at the iPad and the “conformists” that Apple users have become. Motorola portrays this by knocking off the theme of an advertisement Apple did back in 1984. The ad for the Motorola Xoom references George Orwell’s book, 1984, as a metaphor that consumers have become victims of “group think” and that it is “ok” to purchase a different brand of tablet. I found the Apple ad from 1984 to be most entertaining considering what they pitched back then and their place in the marketplace now. What do you think?
