It is no holds barred currently for Verizon and AT&T, as evidenced in Verizon’s latest ad directly aimed at the AT&T network. The TV commercial displays the new Verizon iPhone, referring to it as; “beautiful,” “intelligent” and “genius.” Then it asks, “but does your network… work?” All of a sudden a Verizon technician takes a phone call and responds, “yes, I can hear you now.”

Verizon Goes Hard.