Tech

Viral Spots Of The Year: The Internet Wins!

Ad Age has release their top-10 ads of the year for viral pickup.  Old Spice are the runaway winners with over 168 million views for their series of spots, but the big winner may have been the whole concept of ads going viral as ad age explains the overall growth in the space:

This year the top-10 ads of the year racked up a little more than 320 million views, compared to 196 million for the top 10 in 2009, a 63% increase. Driving the increase is more video consumption and more use of popular sharing tools on YouTube, Facebook and Twitter, not to mention outstanding creative and, in the case of Old Spice, an interactive element that inspired people to participate in the campaign.

Here’s the list:

Campaign Industry Agency 2010 Views* Release Date
1 Old Spice – Responses Health & Beauty Wieden & Kennedy 68,299,955 7/12/10 Old Spice - Responses
2 Old Spice – Odor Blocker Health & Beauty Wieden & Kennedy 41,633,251 3/31/10 Old Spice - Odor Blocker
3 Doritos – Crash The Super Bowl 2010 Packaged Food Goodby Silverstein & Partners 36,544,211 1/5/10 Doritos - Crash The Super Bowl 2010
4 Old Spice – The Man Your Man Could Smell Like Health & Beauty Wieden & Kennedy 36,357,426 2/4/10 Old Spice - The Man Your Man Could Smell Like
5 Nike – Write the Future Apparel & Accessories Wieden & Kennedy 35,219,072 5/15/10 Nike - Write the Future
6 DC Shoes – Gymkhana Three Apparel & Accessories In-house 22,684,962 8/24/10 DC Shoes - Gymkhana Three
7 Old Spice – The Return of The Man Your Man Could Smell Like Health & Beauty Wieden & Kennedy 22,437,071 6/29/10 Old Spice - The Return of The Man Your Man Could Smell Like
8 Pepsi – Oh Africa Non-Alcoholic Beverages N/A 20,239,289 2/27/10 Pepsi - Oh Africa
9 Gillette – Perfect Length Health & Beauty Jack Morton 18,505,753 6/19/10 Gillette - Perfect Length
10 E-Trade – Super Bowl 2010 Financial Services Grey 18,425,875 2/1/10 E-Trade - Super Bowl 2010

We’d give you links to the spots but you’ve already seen them.

Get the full story here